In the new world of instant internet word-of-mouth, you can’t afford to cheap out on your customer service. Here is an interesting article about customer service (or the lack thereof) when it came to ecommerce.

>A study from BenchmarkPortal finds ,”51 percent of North American small and medium-sized businesses are simply ignoring e-mails from high-value buyers.” In another study by eGain Communications it is estimated 70% of companies do not respond to email within 24 hours.

Honestly, I usually don’t expect much out of ecommerce customer service and usually factor that in before making a purchase online. That shouldn’t be the norm and so here’s a few links on improving the face you show when things go wrong..

HTML Form Builder
Chris Campbell

Improving E-commerce Customer Service by Chris Campbell

This entry was posted 5 years ago and was filed under Notebooks.
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