Comments on: The Change Function http://particletree.com/notebook/the-change-function/ Everyone needs a hug. Wed, 19 Nov 2008 11:55:32 +0000 http://wordpress.org/?v=2.6.3 By: Mike Stenhouse http://particletree.com/notebook/the-change-function/#comment-2251 Mike Stenhouse Mon, 17 Jul 2006 20:05:05 +0000 http://s2462.gridserver.com/wordpress/?p=211#comment-2251 <p>If you subscribe to Malcom Gladwell's views then a crisis might just be a shortcut to making the idea to tip into mainstream... Either way, this is the classic problem addressed by <a href="http://en.wikipedia.org/wiki/Crossing_the_Chasm" rel="nofollow">Crossing the Chasm</a>. Early adopters and the world at large don't often think the same way.</p> <p>I'm not entirely against the involvement of liberal arts folk though. I'm working with an Ethnographer who specialises in social networks at the moment and he's got a very different perspective on the product we're working on. It makes for an interesting mix but we'll have to wait and see whether the product actually succeeds!</p> If you subscribe to Malcom Gladwell’s views then a crisis might just be a shortcut to making the idea to tip into mainstream… Either way, this is the classic problem addressed by Crossing the Chasm. Early adopters and the world at large don’t often think the same way.

I’m not entirely against the involvement of liberal arts folk though. I’m working with an Ethnographer who specialises in social networks at the moment and he’s got a very different perspective on the product we’re working on. It makes for an interesting mix but we’ll have to wait and see whether the product actually succeeds!

]]>