I remember reading an interview with G. Clotaire Rapaille, where he narrated an incident which occurred when he was working at AT&T. Apparently Nippon Telegraph and Telephone in Japan had ordered some cables from AT&T and when the cables had arrived, the Japanese rejected them. Though AT&T had met their specifications, the reason given by the Japanese for rejecting them was that the cables were ugly! What’s more confounding is that these cables were to be buried underground, completely hidden from sight. To the Japanese obviously, that was irrelevant.

At my company we’re devoted to making life easier for small business owners, inspiring them to grow their businesses and realise their dreams. The revenue just comes from actually helping people — and when you inspire people, you create a passion that is a better foundation for business growth than any marketing plan.

But you have to be authentic about it, because only genuine inspiration will create that reaction.

Also, katana ROCK.