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When I’m looking for something to read, I’ll usually go for a book, magazine, or website. But over the last few months, mainly due to being unplugged while traveling, I’ve found that more PDF’s have been creeping into my reading diet. Thanks to sites like ChangeThis, and authors like Seth Godin, there are now a lot of high quality, and oftentimes free PDF material out there. Anyways, here are some of the PDF’s that I’ve enjoyed, and if you know of any others on business, programming, or just a good read, please do tell.

• Seth Godin - Rather than have half of my list taken up by Seth Godin’s fantastic material, I’ve lumped four of his quality ebooks, Who’s There, Flipping the Funnel, Bootstrappers Bible, and Knock Knock into one bullet point.

• The Talent Myth - Malcolm Gladwell discusses whether talent is overrated and if raw intelligence is as important as we tend to believe.

• Getting Real - Getting Real is about how 37signals, a web development company, handles the design, programming, and marketing aspects of their company. Even if you’re already familiar with 37signals and their approach to business, it doesn’t hurt to check out this PDF or the free HTML version which is hosted on their site.

• SEOBOOK - If you want to learn more about SEO and don’t want to spend days searching the internet for free information, than this book is definitely worth the $79 cost. It has everything you need to know about the basics of SEO and how move up in the search engine rankings.

• The Word on Word of Mouth - This ebook is pretty short and doesn’t offer very much information compared to the other ebooks on this list, but it did lead me to buy Grapevine, which is a fantastic word of mouth resource.

• Authorize.net Security WhitePaper - This isn’t exactly fun reading, but it’s always good to have around if you’re dealing with credit card transactions in any way. Visa also has a few PDF’s on security that are worth taking a look at.