Comments on: Should You Launch a Web App During the Holiday Season? http://particletree.com/notebook/launching-a-web-app-during-the-holiday-season/ Everyone needs a hug. Wed, 08 Oct 2008 05:15:30 +0000 http://wordpress.org/?v=2.6.2 By: Chris Campbell http://particletree.com/notebook/launching-a-web-app-during-the-holiday-season/#comment-9609 Chris Campbell Tue, 09 Jan 2007 17:54:34 +0000 http://particletree.com/notebook/web-apps-and-the-holiday-season/#comment-9609 <p>I agree, Kyle. We also used the holiday season to regroup and decide where we wanted to go in the new year.</p> I agree, Kyle. We also used the holiday season to regroup and decide where we wanted to go in the new year.

]]> By: Kyle Korleski http://particletree.com/notebook/launching-a-web-app-during-the-holiday-season/#comment-9581 Kyle Korleski Tue, 09 Jan 2007 13:58:07 +0000 http://particletree.com/notebook/web-apps-and-the-holiday-season/#comment-9581 <p>No, I would not launch a web app during the holiday season. I use the holiday season to draw up where my company wants to head when we charge into the new year.</p> No, I would not launch a web app during the holiday season. I use the holiday season to draw up where my company wants to head when we charge into the new year.

]]> By: Charles Johnson http://particletree.com/notebook/launching-a-web-app-during-the-holiday-season/#comment-8999 Charles Johnson Sat, 06 Jan 2007 15:44:54 +0000 http://particletree.com/notebook/web-apps-and-the-holiday-season/#comment-8999 <p>Everyone needs a hug.</p> Everyone needs a hug.

]]> By: Jon http://particletree.com/notebook/launching-a-web-app-during-the-holiday-season/#comment-8726 Jon Thu, 04 Jan 2007 19:08:10 +0000 http://particletree.com/notebook/web-apps-and-the-holiday-season/#comment-8726 <p>It's a pretty safe bet that any non gift-having/related site will suffer some kind of revenue decrease during the holiday season. The 37 bajillion shoppers who are online (it's 37 bajillion now, right?) will be frantically using their search engine of choice looking for that perfect gift for those on their list(s) rather than lookng for some new app and/or service to use.</p> <p>The same idea applies in March and April for sites who have primarily US-based visitors. Tax time isn't a good window for a launch since everyone will be focused on appeasing the IRS.</p> <p>Better to hunker down for a few more weeks and fix any remaining bugs and/or put the final tweaks on your marketing plan of attack than release a product/service that will get a lackluster (at best) reception.</p> It’s a pretty safe bet that any non gift-having/related site will suffer some kind of revenue decrease during the holiday season. The 37 bajillion shoppers who are online (it’s 37 bajillion now, right?) will be frantically using their search engine of choice looking for that perfect gift for those on their list(s) rather than lookng for some new app and/or service to use.

The same idea applies in March and April for sites who have primarily US-based visitors. Tax time isn’t a good window for a launch since everyone will be focused on appeasing the IRS.

Better to hunker down for a few more weeks and fix any remaining bugs and/or put the final tweaks on your marketing plan of attack than release a product/service that will get a lackluster (at best) reception.

]]>